1. The concept:
We conduct several meetings with our clients to create a video concept that could be easily personalized and that brings the required marketing message to the viewer.
2. Storyboard:
After confirming the concept, we express it in a draft storyboard that is delivered to the video production agency to start filming.
3. Video Production:
We collaborate with the video production agency to ensure that the produced video could be easily personalized.
4. Micro-Site Development:
We create all graphics required for the micro-site that contains the video. Ark Development ensures that the micro-site has the same look and feel of the company/organization main site to keep the branding.
5. Personalization:
We create forms for data gathering and we develop all required code required for the personalized items.
6. Metrics and Analytics development:
We develop required code at the video side that create users activities reports showing numbers of views/shares/clicks and others.
7. Testing and QC:
Several Testing Methodologies will be applied to the video and the micro-site during and after development to ensure that they meet the specified requirements.